Legal sports betting impact international12/11/2023 Not only was "DraftKings Sportsbook" on the yellow jackets worn by the people shoveling up the ice shavings, it was also on the carts they used to collect the ice. Its logo appeared again when crews scurried out to clean the ice during timeouts. Its name flashed prominently on the Jumbotron above center ice as starting lineups were announced. ![]() ![]() Amid all the silliness of a modern pro sports experience-the home team skating out of a giant saber-toothed tiger head, the mistletoe kiss cam, a small rock band playing seasonal hits between periods-there was a steady stream of advertising for DraftKings, a company known as a sportsbook that takes bets on athletic events and pays out winnings.
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